THE SLED BUDGET CYCLE
This lesson, presented by Kelly McGarry, covers the structure and process of government budgeting, key participants, and strategies for identifying business opportunities within public budgets. You’ll learn how the budget cycle operates, who makes the decisions, and how to read budget documents to spot potential sales opportunities.
KEY CONCEPTS OF GOVERNMENT BUDGETING:
- What is a Budget?
A government budget is the legal authority that allows spending. It allocates resources and reflects the government's priorities and policies. Each dollar is designated for specific uses (e.g., sales tax revenue might only fund infrastructure, not salaries), and the budget must comply with laws that ensure transparency and accountability. -
Operating vs. Capital Budgets:
- Operating Budget: Primarily funds salaries and benefits, which typically account for around 80% of spending. This budget covers the government’s day-to-day operations and is generally set for one year.
- Capital Budget: Focuses on long-term infrastructure projects like roads, bridges, or technology upgrades. It often comes from different revenue sources and is planned over multiple years (typically a 5-year plan called the Capital Improvement Program).
WHO IS INVOLVED IN THE BUDGETING PROCESS?
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Elected Officials:
City councils, county commissions, and other elected bodies play a key role in approving the budget. They may not always have expertise in budgeting, which can influence their decisions based on political pressures and public input. For large cities, elected mayors might control the process more directly. -
Government Staff and Department Heads:
Department heads play a crucial role by proposing their department’s budget needs. These leaders are often the decision-makers for spending, and their priorities shape the final budget. Competition between departments for limited resources can create tension. -
Public Involvement:
Citizens can influence the budget process through public hearings, though the budget is typically mostly decided by that stage. Public interest, particularly in hot-button issues, can sway elected officials.
THE BUDGET CYCLE:
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Preparation:
Budget development typically takes 10–12 months, starting with retreats and planning sessions where elected officials brainstorm priorities. Executives like mayors or city managers then ask departments to submit their funding requests based on revenue estimates. -
Adoption:
The budget is fine-tuned through discussions between executives and departments. Once the preliminary budget is finalized, it goes through public hearings. After final adjustments, the budget is adopted at the end of the fiscal year. -
Implementation:
The budget is revisited and updated throughout the year as revenues and expenditures are tracked. Although changes to the adopted budget are rare, ongoing monitoring ensures the government stays within its financial limits.
KEY INSIGHTS:
- Predictable Revenue:
Government revenues, especially from property taxes, are relatively stable. Property values typically rise, generating more tax revenue even without rate hikes. Governments are often limited in their ability to raise new funds, making it challenging to find additional revenue for new projects. -
Multi-Department Funding:
If your solution benefits multiple departments, you can potentially combine funding sources, helping to get your project approved faster. For example, software used by both public works and the planning department could split costs, making it easier to justify the expense. -
Understanding the Timing:
Knowing when a government’s fiscal year starts is crucial. Timing your outreach and proposals to coincide with budget planning cycles (typically 10–12 months ahead of the fiscal year start) will increase your chances of getting noticed.
READ BUDGET DOCUMENTS:
- Budget Documents Tell a Story:
A well-written budget document reflects a government’s priorities, fiscal health, and future plans. Reviewing these documents can help you spot upcoming projects and potential opportunities to align your services with the government's goals. -
The Annual Comprehensive Financial Report (ACFR):
This document provides an audit of the government's finances, offering insights into its fiscal management. Paired with the budget, it gives a full picture of where the government is headed and where opportunities may lie.
CHALLENGES AND CONSIDERATIONS:
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Political Pressures:
Elected officials often face pressures to meet public demands or secure re-election, which can impact budget decisions. You need to be aware of political dynamics but avoid getting caught in conflicts between professional staff and elected officials. -
Limited Flexibility:
While government budgets are stable, flexibility in funding new projects is often limited. Departments compete for limited funds, and it can be challenging to secure budget space for new initiatives without bumping out existing priorities.
FINAL THOUGHTS:
The budget cycle offers predictable opportunities to engage with government clients, but success requires understanding the process and timing. By aligning your solutions with a government’s priorities, reading budget documents carefully, and positioning yourself early in the planning stages, you can increase your chances of winning contracts. Government budgets are stable but tightly controlled, so knowing how to navigate the cycle is key to success in the public sector market.