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  • ABOUT OUR TRAINING PROGRAM

    Learn about our FREE training program and then dive right in!

    SLED 101

    Learn the ropes and lay the foundation for success in government contracting.

    THE GOV'T BUDGET CYCLE

    Learn to navigate the complexities of gov't budgeting and shorten your sales cycle.

    COMPLIANCE & CONTRACTING

    A high-level guide to help you stay compliant while pursuing SLED customers.

    THE RFP PROCESS

    RFPs are pain but understanding how they work and how to write a strong proposal will pay off in spades.

    CRAFTING YOUR MESSAGE

    Learn the tried and true method for creating messages that resonate with SLED accounts.

    REACHING GOV'T BUYERS

    A deep-dive into public sector personas and reaching decision makers.

    PUBLIC SECTOR NETWORKING

    No wining and dining here. Learn all about gov't networking for GovCon success.

SLED MARKET TRAINING

The state, local, and education (SLED) sector is a massive and recession-resistant market, with loyal customers that always pay their bills on time. But SLED is notoriously tricky to navigate, and most companies fail to capitalize on the market’s potential. And, when innovative businesses stay away from the public sector, we all lose. 

We've made our SLED Market Training program completely free in hopes that it will inspire more businesses to pursue government customers and bring innovative solutions to our communities.

Throughout this course, you will learn how state, local governments, special districts, and school districts work and  you will learn time-tested strategies to break-in and grow a successful and sustainable government contracting pipeline. Whether you're new to the market or an industry veteran, these courses offer insights you won't find anywhere else.

MEET THE INSTRUCTORS

Michael Cohen, Esq.

Michael is a highly-accomplished government attorney who has advised numerous local government clients on public procurement and good governance.

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John McKenzie, Founder of Elucid8, Inc.

Prior to founding Elucid8, John spent nearly 20 years running strategic business development and data analytics for government contractors.

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Kelly McGarry, Public Finance Expert

Following years of work in local government finance departments, Kelly led municipal credit analysis in the Mid Atlantic and Southeastern regions for Fitch Ratings.

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